Resource Links for Event Promotion

The following links and advice will help you promote an event you are organising. Publicity for a ‘one off’ gig uses different strategies to the long-term promotion of your music as an artist.

Advice about a long-term publicity campaign to promote your music and yourself as an artist can be found on B Sharp’s Links for Music Promotion, Marketing & Getting Heard


B Sharp has written a publicity guide for promoting gigs, as part of its free online short course on event/project planning. It covers strategies to co-ordinate a multi-media campaign using press, social media, posters and how to create content that will connect with your audience etc. The guide will help you use the links below to tell your story.

Promote a Gig advice by , Guide.

Watch the 2nd video (under 5 minutes) at the bottom of the page in this link, of Harvey Goldsmith, one of the UK’s iconic event promoters, giving great advice on the most important parts of event promotion. Excellent music business advice! It’s not all about publicity, it’s about problem solving and communication between a team to create the best possible experience for the audience and performers.

JamMob has useful blogs about music marketing. It has various categories such as concert promotion, social media, radio, mobile marketing, publishing and more.

The Youth Media Agency is the National home for UK Youth Media: raising the profile of, and supporting over 300 exciting media platforms. They deliver campaign and media training, working with 16-25 year olds.


Sending in a story of around 300 words to your local press will often get you free editorial coverage. Many more people read their local newspaper than national ones, so it is a good way to reach a potential audience who are near your gig venue. The first paragraph should use the 5 Ws rule – who, what, when, why, where. More advice about when and what to put in a press release can be found in B Sharp’s publicity guide. In addition, good advice about writing press releases has been written by Ideas Tap  and can be seen here: How to write a press release. They have also blogged Five common press release mistakes.

A really good contemporary piece of advice about press releases has been written by . It makes full use of links to social media, images and story telling. She says, “The content and structure of press releases have a far greater influence on the visibility of the message, and as competition for attention increases, the formula for a successful press release is changing. Here are some ways to freshen the news releases your organization publishes, and get more results for your campaigns.”


Having a website as a promoter, or an organisation running events is an important way to keep people aware what you are doing. Your website is the place where you can tell your story in its fullest form, using text, video, audio, photos and has the ability to be designed and navigated to attract and lead viewers to what you want to say. It is important to keep it up to date. All other campaign tools can direct people to your website so you can tell your story in full. You can create QR codes for print material so that smart phones can be directed to your website on the spot, from wherever they see your poster, newspaper advert etc.


Great advice on how to use social media to promote events/organisations/projects by SoundDelivery. It explains the pros and cons of various social media sites, etiquette, and how to tell your story and interact with your audience. Some sites help you track how effective your posts are so that you can evaluate what works and prioritise your tools and time.

Facebook. Social media site to share information with friends/fans. It is an important tool to let potential customers know about what you are doing. You can create an event page and invite friends who can then invite their friends. It can be interactive and updated as news develops about your event. Facebook tools:

Twitter. Social media site for short blogs of up to 140 characters. Useful to link your more detailed story on another site.  For concise advice, see this infographic on how to create the perfect Tweet.

YouTube. Video sharing. The second biggest search engine (after Google), so a very important tool to tell your story. If you are promoting a small event, you may not have the resources or time to make a promotional video. However, one or more of your artists may have uploaded a video of their work and you can link your publicity to this. Videos are easier and more accessible for viewers than text. To make a video, see

Vimeo Same principle as YouTube. Video sharing – Upload, share, connect on your TV and phone, sell your work, promote your event.

Soundcloud. Link your event campaign to any uploads by your performers on Soundcloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. SoundCloud enables anyone to upload, record, promote and share their originally created sounds across the internet, in a simple, accessible and feature-rich way. As an artist, it’s a good way to get feedback on music you are producing/remixing. Twitter: @SoundCloud

Mixcloud‘s mission is to deliver great radio, for everyone. They describe themselves as “Re-thinking radio, joining the dots between traditional shows, Podcasts and DJ mixes. Still curious? Check our FAQTeam page. Upload your own music, interview your band etc to make a small radio show.” You could make a short audio piece about you event and direct people to it e.g. through Facebook and Twitter.

Audioboo allows people to record and upload audio that can then be shared via other social networks. Audio can be recorded and uploaded straight from your phone or computer, allowing you to become a “social reporter” at events – where a group of people interactively and jointly contribute to some form of reporting, in text, photos, images or video. You could make a short audio piece about you event and direct people to it through Facebook and Twitter. An example of Audioboo at work is Zoe Ivory from the Big Lottery talking about the importance of blogging. Twitter: @theboobot

Blogging – opinion pieces, behind the scenes, what’s happening. They give more information than Facebook or Twitter. You could blog about the artists in your event, why you are putting the gig on, funny things that have happened when organising it etc. Lots of tips about blogging can be found on these links: basic blogging and blogging resources.  How to become an online ‘influencer’ Blog with 10 tips on how to become an influencer, as a ‘taste maker’ and opinion former.

Linkedin is a network for professionals to interact, get advice and support and make connections and endorsements. Useful for promoters, musicians and the music industry. Check out the range of groups with mutual interests e.g. Event Peeps: For Live Event Industry Professionals. The groups have lots of discussions and you can ask questions and receive advice from experienced peers.

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. There is MailChimp for Music.

Storify users curate what people post on social media and turn them into stories. Create your own stories about what you do, your music etc.
Addthis. Merge tag tools for sharing – allows readers to share your music/story/campaign with their friends by connecting your posts to other sites. Add ‘follow’ and ‘share’ buttons to your social media sites.

Hootsuite is a tool that allows you to manage all of your social media accounts in one place. Control all of your accounts on the move with the mobile version. You can set up times for posts to be released, so that a social media campaign can be coordinated to ‘amplify’ your story at times most likely to be read. Twitter: @hootsuite or @HootSuite_Help

GigaTools manages your gig promotion publicity across several social media sites. Designed for artists, DJs, bands, labels and agents to manage, promote and share their upcoming gigs online. A little like Hootsuite.

ReverbNation – Similar to Hootsuite but designed just for music. It can update all of your online profiles with new information from one central location and track stats from all of your social media sites. Reverb Nation also gives you multiple ways to sell your music, from linking to your offsite shop on your Reverb Nation profile with a free membership to having your music on iTunes and Amazon in exchange for a nominal membership fee.

Digital toolkit – websites for modern musicians seeking to promote and distribute their music, or for music entrepreneurs looking to develop their businesses.


Lemon Rock. A site that automatically finds your location (it asks for your permission) and then gives a local gig guide. Register your gig.

South West Music Services This is your portal to concerts, gigs and other music related events in the South West of England. If you would like a reciprocal link please get in touch. Bands, Jazz, classical and more. Register your gig.

Gig Guide provide information on Gigs, Live Music Venues, Wedding and Function Bands, Music Festivals and a host of other music related businesses in the UK. Register your gig.

Music Glue has event listings and offers services to support gigging artists. Register your gig.

Vocalist Gig Guide Add Your Gigs FREE to our online Gig Guide.  Amateur to Professional Solo & Duo Singers, Vocalists, Musicians, Songwriters, Venues, Pubs, Clubs, Covers & Original Acts.


You may want technical expertise or other resources for your event, whether it’s at home or you are taking a show on tour. To find what you need, you could use Showcase, the International music directory. Find contact details for a vast range of specialist suppliers to the music industry – concert services, venues, equipment, recording studios, music business services, media, musical equipment and musical equipment hire.

Links To Youth Enterprise And Music Business

These links should help you as a promoter or artist explore and progress your understanding of running music projects and businesses. You don’t have to be a musician to be in the music business (see the different types of organisations that make up the music industry), but musicians should have a basic understanding of business principles and the music business. Not all the business links below are directly related to music but the principles are transferable.

Jim Mawdsley of Generator (the UK’s largest music development agency) said in a Youth Music blog, “The music industry has changed irrevocably over the last decade; despite what many skeptics say, digital hasn’t killed it off but it has largely forced a reinvention by introducing new creation, distribution and consumption models. That elusive first ‘deal’ no longer exists – record companies and publishers are no longer the risk aggregators they once were.  They are looking for young artists who already have cross-platform visibility, a fan-base and performance experience – those that are ‘industry-ready.’ B Sharp believes there is a real need to support young artists, promoters and music entrepreneurs in understanding the importance and techniques of using digital technology to promote their music; tell their story; build and interact with fans/music press/radio/bloggers and influencers; increase exposure through gigs/tours and festivals and turn themselves into a small business with a business plan.

Many musicians have a variety of work in music. They may teach in the day and perform in the evening. Some of these jobs may involve being self employed. This brings new responsibilities and work for you – finding customers, keeping records of income and expenses and paying tax. Independent musicians need to think of themselves as small businesses and learn some basic business skills. The links on this blog should help you with this.

Youth Enterprise And Music Business Resources:

‘Ideas into Action’. A series of notes, written by B Sharp, to help young people plan events and projects.

The BBC breaks down the Business Studies GCSE into bite size pieces.

Brief notes covering the principles of business, to A Level standard.

University guide 2013: league table for business and management studies. Covers business studies, management studies, finance, accounting, marketing, human resource management and business and administrative studies. The links to the Universities in the league table give a summary about fees, accommodation, bursaries and the University’s history.

Open University free business resources Numerous topics on business management, project planning, managing people etc.

How to Plan a Creative Business is a useful blog for beginners, by Ideas Tap.

Everything You Need To Know About Band Management Part 4: Revenue Part of an insightful series of articles explaining the music industry and how to survive in the digital age. Worth a read. It has numerous useful links to more information such as tools for working out how you can create a music business using the Business Model Canvas and lists 42 different ways to make money from music.

Bemuso gives detailed advice to the self-employed independent musician. A brilliant resource.

Songhack helps artists “hack the music industry”. It’s a consumer guide to over 100 digital products and services targeted at musicians. Songhack features news, resources and coaching content to help musicians make money.

Berklee Music College have various free video lessons on music business, promotion and careers.

The Unsigned Guide An online music industry directory with more than 8,800 UK music business contacts spanning 50 areas of the industry. A subscription website with some free documents. Worth checking out.

Artists House Music educates the musician and entrepreneur to build sustainable music careers. It is an online, non-profit musicians’ Website where all musicians can receive informational support, guidance, and expert resources to help them navigate the challenges and maximize the opportunities available to them within the music industry. Twitter: @artistshouse

Youth Enterprise’s mission statement is “to inspire and equip young people to learn and succeed through enterprise.” Its guiding principle is to do this through “learning by doing”.

Young-Enterprise. Business and enterprise education charity made up of 12 regional organisations and operating through support from the business community and Government.

The Prince’s Trust Enterprise programme supports unemployed young people aged 18-30 to work out if their business ideas are viable and whether self-employment is right for them.

The Young Enterprise QuickStart™ Music Programme will offer groups of up to 35 students aged 13 to 15 the experience of setting up and running their own real mini music enterprise in school. Working in company teams students take on the full spectrum of music industry functions and roles to put on a music event or produce and sell a music product.

The Academy of Contemporary Music delivers programmes for serious students looking to become music industry professionals. Our faculty includes lecturers that have performed and recorded alongside some of the biggest names in music and worked in every area of the industry.

Business and Finance Resources – grants, funding and business advice. Links compiled by the Vocalist.

Start Up Support and Funding – 10 resources for new businesses – funding, mentoring and advice, picked out by Ideas Tap.

Joining The Dots is a new initiative by The::Hub to provide artists, promoters and others working in independent music in England with ‘seed corn’ funding of up to £10,000 to test alternative models they think could help make live music more financially viable. The project focuses on 3 specific aspects of live music:

  • Financing touring, commissioning and presenting live music
  • Using digital technology to increase live attendance and income
  • Developing young adult audiences for specialist independent music (eg. jazz, folk and electronica)

Guidance on contracts by the Incorporated Society of Musicians. What are they, why have one, what should be in it? See also the lowdown on freelance and employment contracts – a blog by Ideastap.

Business Link Information for new businesses and start-up companies.

The Creative Capital Fund Seed investment and business support.

Creative Industry Finance Arts Council England initiative offering busines development support and access to finance for creative industry enterprises in England (London, Yorkshire and Humber).

Creative Industry Finance useful links Useful links to other sources of support for creative businesses.

Cultural Industries Development Agency (CIDA) Support agency for the grassroots creative and cultural industries in London.

MeWe360 Funding, mentoring and development for creative businesses.

AIM Startup Loans Delivering loans, mentoring and support for entrepeneurs and startup businesses.

Creative Industry Finance  Delivering loans, mentoring and support for entrepeneurs and startup businesses. Relaunching later in 2014.

Ecomodo is an award winning website that simply enables people to confidently lend and borrow their goods, skills and spaces with others locally. Instead of wasting money purchasing items, Ecomodo can help you to source the things you need directly from your local community at a low or no cost.

Musicians Against Playing for Free is a Facebook page with lots of examples of promoters trying to get professional musicians to play at their events for free with the lure that the performers will get future offers of paid work – getting your name about etc. Strong arguments supporting resistance against this. Why is the musician expected to be the first to not get paid at an event? A great email by Whitey to a London TV company wanting free music sums it up. Related is an article ‘If Other Professions Were Paid Like Artists‘.

How much should I charge? Musicians can offer a number of services – performance, teaching, composing and commissions etc. The ISM (Incorporated Society of Musicians) have surveyed members to see the range of fees people charge to help you be competitive, realistic and sustainable.

Event/festival support: Festival elves, pixies and the odd gnome ( trolls need not apply) This friendly Facebook page with over 2,000 members is primarily about joining up people for work at festivals – carpenters, transporters, stewards, bar work, promotion writers – anything that makes an event happen. Positions can be paid or voluntary. If you are putting on an event, it’s a good site to ask questions and find resources. The site has a Files Page that has UK contacts with CVs for everything you may need to make an event/festival happen.

Showcase, the international directory of the music industry, with over 10,000 professional contacts to choose from e.g. backline rental in Berlin through to a New York recording studio. Scroll down the categories on the left of the listings page. See the bottom of the page for common search listings – everything from tour buses, catering, legal services, stage crew and much more. A bit of a resource gem!

Here is a good Festival Directory of Suppliers for those thinking of putting on large scale events, compiled by the Association of Independent Festivals – a non-profit trade association created to represent UK independent music festivals. 11 pages in alphabetical order.

The Business and Artist Development Centre (BDC) bridges the gap between education and the music industry.

The Lowde Music Trust is dedicated to supporting, motivating and funding young creative and entrepreneurial talent in the music and creative performance industries.

The Lowde Music Enterprise Awards. In the current economic climate it is becoming increasingly difficult for young creative entrepreneurs to secure investment. Such investment is key to the future development of the music industry, in terms of music creation, recording and performance. The Trust has established a series of Awards targeted at supporting young adults who are interested in setting up business in the music industry.

AIM loans: a new Government-backed scheme offering access to finance for independent music companies and entrepreneurs. The AIM Start Up Loans initiative will see the trade body be responsible for assessing applications and approving personal loans ranging from £1,000 up to £25,000 for business purposes. The loans can be paid back in 1-5 years, with interest fixed at 6%. The average loan amount is £5,700.

Real Ideas Organisation (RIO) use social enterprise to create new opportunities for young people and adults, making real change happen.

Social Enterprise Qualification and ideas relating to the qualification and framework RIO have established, to allow young people to establish real socially enterprising activity.

Live UnLtd is another support organisation for young social entrepreneurs. It backs people aged 11-21 who want to change their world for the better. Live UnLtd do this by providing cash Awards and support to launch projects. If you can see a challenge that you want to take on and turn into a project then Live UnLtd can help you make it happen. They have an interesting document 2020 Vision for Social Entrepreneurship.

Sound Rights is a free online learning resource produced by UK Music, written by professionals in the music industry and music education expert Leonora Davies to answer the national curriculum’s new requirement regarding the music industry and copyright.

Watch the video here (under 5 minutes) at the bottom of the link (in task 3), of Harvey Goldsmith, one of the UK’s iconic event promoters, giving great advice on the most important parts of event promotion. Excellent music business advice!

Tips on Sharing Your Success – a Youth Music blog with a download of 20 questions to ask yourself about what you are doing, and tips on how to present what you say so that you can share your successes and tell your story well. The blog is aimed at professionals sharing best practice but is transferable to building any business brand.

Creative Dorset is an independent not for profit company which is set up to develop and promote the creative sector in Dorset, Bournemouth and Poole. It has the support of the local authorities in the area and board members are drawn from these authorities and from creative businesses in Dorset. Their website aims to provide you with useful links, news and business funding sources as well as the opportunity to sign up to the creative industries business directory. Has a useful links page especially the gateway section at the bottom of the page.

Dorset Community Action support the development of the voluntary sector through information, networking, representation, building capacity, and filling gaps as well as supporting and enabling initiatives in rural communities. They can give advice on business planning for social enterprises and other third sector organisations.

Start Ups community group Blogs and advice for new businesses, on Linkedin

Tips on business plans and marketing strategies.

Project management, tools, process, plans and project planning tips.

Mind Tools is a good site for tips on business management. The full Mind Tools toolkit contains more than 700 management, career and thinking skills. Use the buttons to start exploring them. An example article is Team Management Skills

Open Colleges management courses. One of Australia’s leading on-line colleges, with courses on business management.

Linkedin is a network for professionals to interact, get advice and support and make connections and endorsements. Useful for musicians and the music industry.

The Dorset Business Mentoring Programme (Dormen) provides one-to-one mentoring support for small businesses across Bournemouth, Dorset and Poole.

Mentorsme connects companies with mentoring organisations that can support and guide their growth. If you are a business that needs support they can help you connect with a mentor.

Transmit Start-Ups specialises in business support within the creative industries (e.g. design, music, film, TV, radio, software, games, publishing, arts and crafts).

Brightside is a business mentoring charity.

Instutute of Enterprise and Entrepeneurs The IOEE is the UK’s first institute dedicated to ‘learning by doing’ for anyone thinking about, starting or running their own business and those who support them. The IOEE provides an online, member-to-member mentor introduction service, mentor directory and mentee bulletin.

Get Started – Start up loans, support and learning for young entrepreneurs.

Self employed e-course for HM Revenue & Customs, about tax, National Insurance, business records and expenses.  The course is aimed at musicians.

Tax allowable expenses for musicians A guide by ISM on the most common things you can claim as expenses as a self employed musician to reduce your tax bill e.g. equipment and repairs, travel, working from home, insurance, administration etc.

Debt problems. If you find it difficult to manage your money, you may go into debt. This can be stressful and affect your mental health. StepChange is a debt charity to help you manage debt issues and negotiate solutions. They have a free phone number from landlines and mobiles: 0800 138 1111.

GRANTnet helps small businesses, charitable and community groups find suitable funding. It has more than 5,000 funding schemes that are available in the UK from European and national sources.

Funding Central is a free website for charities, voluntary organisations and social enterprises. It lists thousands of funding and finance opportunities, plus a wealth of tools and information supporting you to develop a sustainable income strategy. Run by the National Council for Voluntary Organisations.

International Business Seed Accelerators Over 170 links to business investors/accelerators around the world. Q: What is an accelerator? A: A program that works with entrepreneurs to take their products to market – fast and furious. Some are for-profit, others not-for profit. Some provide equity investment, some provide onsite team building. All provide mentoring and most connect entrepreneurs to exceptional networks – market and medium related. Thanks to Alice Loy, PhD on LinkedIn for this list.

How to Crowdfund, where creative people sell perks and rewards to fans in order to fund their project. Advice with further links:

  • 7 Crowdfunding Tips Proven to Raise Funding – definitely worth reading. The scale of investment they use as examples may be larger than you want, but the principle of paying attention to the incentive and what the donor gets out of funding you is universal.
  • Crowdfunding Tips
  • Pitfalls of Crowdfunding
  • We Did This – a crowdfunding broker for the arts – part of
  • Crowdfunding Guide – a list of more crowdfunding organisations.
  • Songhack recommends 11 Crowdfunding organisations.
  • Songbacker – for music video production. USA based.
  • Crowdfunding ‘Term Sheets’ resources. Investment terms, company valuation, and the longer-term implications of investment terms are not “one size fits all.” In fact, these are some of the biggest areas of confusion for early stage founders. To help with that, here are. some great free term sheet resources available to startup and small business owners looking for guidance and sample term sheet agreements.
  • Pitching for Investment. Tips by Crowdfunder on key elements of a pitch to potential investors. What should you talk about? A good download document.

How to set up a Paypal business account to support your business/crowdfunding project.

How to design a good buiness card – a blog by Ideastap.

Music facts and statistics for the UK Interesting data about music in the UK, covering UK market size and value, digital music, live music, export performance, research and publications. Compiled by The Creative Industries.

A complete B Sharp music resource menu can be found in  Links to Progress your Music Interests and Journey.

Links to Progress your Music Interests and Journey

B Sharp has created a number of blogs that aim to help young people (and others) progress their musical journey beyond the activities we offer.

The blogs give links to websites that may be useful to them. Safety on the internet is particularly important for children and young people, and we have posted safety guidelines here.  B Sharp has come across these sites while looking for potentially useful information and has posted them here in good faith.

The links have been grouped into topics, and can be found by clicking on the topic titles below.

Links for Singing

Links To Buying Musical Instruments and Equipment

Links to Funding Support for Individual Musicians and Music Entrepreneurs

Links to Music Training and Colleges

Links to Music Jobs and Volunteering

Links to Early Years Music Resources

Links to Music Resources and Support

Links to Music and Health

Links To Youth Enterprise And Music Business

Resource Links for Event Promotion

Links for Music Promotion, Marketing & Getting Heard

Links to Music Blogs/News/Discussion/Interaction

Links to Finding/Discovering Music

Links to What’s On? Music Listings

Links to Music Festivals

Links To Classical Music

Links to Organisations Supporting Young People’s Music Education

Links to Music Industry Organisations

We hope these posts will be useful and enjoyable to explore. We look forward to your feedback and receiving additional information that we can pass on.

B Sharp has also posted notes on event and project planning. They are aimed at young people who want to make thing happen, and to encourage innovation and enterprise in music. The notes are under different topics such as aims & objectives, budgets, marketing, etc. They can be found in Ideas Into Action.

This B Sharp resource website has been developed as part of our current project, The Big Mix, funded by Youth Music, West Dorset District Council and Lyme Regis Town Council. We are very grateful to have their support.

Links to Music Resources and Support

Here are some links to music resources. They are a little random. A bit of a lucky dip odds and ends list.

Music Jokes! Just for fun.

LP Cover Lover Welcome to the weird and wonderful world of record covers from the golden age of LPs. Lots of quirky categories.

Monkeyboxing is the number one blog for FUNK, SOUL, HIP-HOP, NU/ GHETTO FUNK, associated MASH-UPS/ BOOTLEGS and a bit of REGGAE, SKA and PSYCH. We bring you the latest news, (p)reviews, features and release details because we’re all about the funky bumpin’ beats. Put simply, if you’re someone who thinks fat drum breaks and basslines are the apex of musical culture, then you’ve come to the right place. Lots of links to related music and lifestyle sites.

Bemuso Great insight and information “Debunking music biz middlemen, info about the industry and web for indie musicians”.

Are you a songwriter? Lots of advice about publishing, contracts, protecting your rights and marketing on the International Songwriters Association site. E.g. The Basics, an impressive list of songwriting links.

Music Publishers Association’s code of fair practice concerning copyright.

B Sharp’s Links to Music Training and Colleges.

An excellent resource page by the International Association of Music Libraries with links to loads of interesting information about music.

British Music Information Centre Links to music resources. A little random!

CV circulated to friends and members of AIM.

Advice on starting a record label.

Free Music Archive is an interactive library of high-quality, legal audio downloads. Radio has always offered the public free access to new music. The Free Music Archive is a continuation of that purpose, designed for the age of the internet. Search by genre or curator. Listen or download.

WFMU – FM is a listener-supported, non-commercial radio station and is currently the longest running freeform radio station in the United States. Worth checking out. WFMU’s programming ranges from flat-out uncategorizable strangeness to rock and roll, experimental music, 78 RPM Records, jazz, psychedelia, hip-hop, electronica, hand-cranked wax cylinders, punk rock, gospel, exotica, R&B, radio improvisation, cooking instructions, classic radio airchecks, found sound, dopey call-in shows, interviews with obscure radio personalities and notable science-world luminaries, spoken word collages, Andrew Lloyd Webber soundtracks in languages other than English as well as Country and western music.

British Music Magazines A comprehensive list of British music magazines, with links to them.

List of online music databases including a list of sites that currently provide free and paid for on demand music as a streaming media.

List of Online Music Stores with number of tracks (in millions) and type of format – WAV, MP3, FLAC, ALAC, AAC, WMA, DRM, Vorbis.

Music Software list Listed here are articles for free and commercial software concerned with various aspects of music creation or enjoyment. Music software covers a wide array of functions ranging from musical composition softwareaudio recording software and editingmusic synthesis softwaremusic playing software, music education tools, etc.

Free sheet music Over 1 million musical scores, categorised by instrument or composer.

Index of Musicians Biographies of over 8,000 musicians and bands.

Music and environmental responsibility. From Julie’s Bicycle website, “Our global infrastructure – including music – is reliant on fossil fuels and other finite natural resources. It is critical that we revalue, reconfigure and rebalance what we do. The music industry can make a positive difference by transforming the way it does business”. Here’s how – guides for artists, producers, festivals, record labels, orchestras etc.

HSE Entertainment Information Sheets Health and safety guidance provided by the HSE on a number of operational areas in film, broadcasting, theatre and live events.

KFTV – the worldwide guide to film and production services. KFTV is essential for anyone involved in finding suppliers for producing films, TV programmes and commercials.The website enables you to find facilities around the world – helping you to find the very best production equipment hirestudiospost-production facilitiesfilm crewcrew servicesbroadcasting facilitiesproduction companies, and location services.

The Knowledge is a leading UK based online directory service for the video and broadcast production industry, enabling users to find film and TV contacts as well as a wide variety of production information. It helps you choose from over 20,000 UK and international production suppliers. It’s frequently updated, free to use and you don’t need to register. (You can register to get lots of free extras.) The Post Prduction and Sound section is particularly relevant to music.

Music Business: Producers is a resource for the music industry, including record companies, music business attorneys, managers and producers information.

A glossary of terms used about copyright, copying and distribution of music on computers.

The Live Music Forum is a group of independent live music campaigners representing the interests of performers and gig goers.

The government’s Departure of Culture, Media and Sport. DCMS works to make sure the communications, creative, media, cultural, tourism, sport and leisure economies have the framework to grow and have real impact on people’s lives.

The Musical Instrument Makers Forum: Acoustic guitar building, electric guitar making, archtop guitar building, violin making, dulcimer making, mandolin building, banjo building, or any other type of lutherie; pickup winding and rewinding; drum making; flute and recorder making and repair; brass instrument building and repair; and more.

Musical instrument makers A massive list of musical instrument makers and suppliers.

Musical instrument repairers What they do, qualifications and how to learn to be one, trade associations.

A large set of links for music resources. Quite a few are out of date and sites are not found, but many are still live and useful.

If you know of more useful links, please comment.

Ideas into Action

Welcome to B Sharp’s ‘Ideas Into Action’.

These notes aim to help young people who want to make things happen, and to encourage innovation and enterprise in music. Once understood, the principles can be applied to any type of project. The notes have been divided into different sections and can be explored by clicking on the subject headings in the table of contents.

More music resources, compiled by B Sharp, can be found in Links to Progress your Music Interests and Journey.


Introduction to Event and Project Planning

Aims and Objectives

Actions and Timetabling

Management, Communication and Teamwork

What Does A Leader Look Like?

Resources and Budgets



Responsibilities and Safety

Results, Monitoring and Evaluation

Social Enterprise and B Sharp

The B Sharp Resources website has been developed as part of B Sharp’s project  Young Leaders @ The Hub, taking place in The HubLyme Regis. The project is funded by Youth MusicWest Dorset District Council and Lyme Regis Town Council. We are very grateful to have their support.


Telling Your Story

Your project is a great story. Why would you be doing it if it wasn’t worth the trouble?Letting people know about your project is important. What’s the point of having the best event in the world if no one knows about it?

In addition to these notes, it is worth looking at Promote a Gig. For musicians, these blogs giving lots of advice on Music Promotion.

Before the age of the Internet and social media, a general guide was to use 10% of your budget for publicity/marketing/branding – telling your story. If your target market uses new media, you may be able to reach people more cheaply.

To carry out a good awareness campaign takes time. Plan for this. How can you tell your story and pass on the good news?

Press Releases


Image sourced from Daily Blogma

More people read local newspapers than nationals. They are a good way to reach local audiences.  Press coverage is free if the publisher writes a story about you, so you get editorial coverage rather than have to pay for an advert (you may decide it is also worth paying for an eye-catching advert to strengthen/amplify the article). They may do this after interviewing you or after receiving a press release from you. A press release is a story written by you and sent to the editor. Press releases are the safest way to ensure your message is told in the way you want. Misunderstandings in an interview or different emphasis created by a journalist can distort what you want to say.

Press releases should be about 300 words. Editors generally cut from the bottom up so get your message into the first paragraph using the 5 ‘W’s rule – Who, What, When, Why and Where. For the editor, put your contact details (and those of other partners if they could give more information) at the bottom and when you want the article published e.g. ‘For immediate release’ or ‘Embargoed until 21 March 2013’.

Try to use some quotes from people involved so that enthusiasm and personal touches can be shown to readers. This will warm and excite the story.

You may want magazines to tell your story. Find out when they want information so that you  get it to them in good time, for the edition you want. They may publish once a month or even less frequently, so make sure you have your press information planned well in advance.

Good advice about writing press releases has been written by Ideas Tap  and can be seen here: How to write a press release. They have also blogged Five common press release mistakes

A really good contemporary piece of advice about press releases has been written by . It makes full use of links to social media, images and strory telling. She says, “The content and structure of press releases have a far greater influence on the visibility of the message, and as competition for attention increases, the formula for a successful press release is changing. Here are some ways to freshen the news releases your organisation publishes, and get more results for your campaigns.”


Having a website as a promoter, or an organisation running events is an important way to keep people aware what you are doing. Your website is the place where you can tell your story in its fullest form, using text, video, audio, photos and has the ability to be designed and navigated to attract and lead viewers to what you want to say. It is important to keep it up to date. All other campaign tools can direct people to your website so you can tell your story in full.

Social Media

The Internet is becoming increasingly important. Half of public relations is about getting other people to repeat your messages. Social media is a great way to do this. Create content and experiences that people will want to share, then use a mix of digital tools to ‘amplify’ them across all media to support your campaigns. Be friendly, fun and interactive. Tell your story through a website and use the variety of social media sites available – they are generally free. Scroll down this list of services to see what is available.

You can refer to a detailed story e.g. on your website, blog or video through shorter sound bites and links on e.g. Twitter or Facebook. Lead people to where you want them to go by cross-linking information.

Remember – if you are doing more than a one off event and you want to be known as a promoter, its not all about you and what you put on. You need to become part of an online community with mutual interests. In a blog ‘Voluntary sector marketing myths‘ Zoe Amar says, “You won’t reap the full benefits of social media unless you use it to have conversations with your stakeholders. This is particularly true of Twitter. Social media expert Kirsty Marrins advises charities to follow the “rule of thirds”, ie one third of your tweets should be used to push out your charity’s content, one third to engage in conversations, and one third to share content from other useful sources.”

SoundDelivery have written fantastic guides on using social media for campaigns and marketing. See their Social Media Handbook The handbook was originally written for organisations supporting families, but the principles are good for all campaigns. The useful bits are from page 5 onwards.

Also see the blog  A beginner’s guide… to sharing content online using 5 really useful websites by Rebeka Haigh on the Youth Music network site.

Some examples of tips:

  • Use photos in Facebook posts – no more than 10 in an album. If you want to show more, use Flickr, an image and video hosting site.
  • YouTube – make 2-4 minute videos to tell a story. Plan your story before filming.
  • Twitter – allowed 140 characters but try to use 120 or less (this allows retweeters to add on a little extra information or @somene to your message). Twitter automatically shortens web addresses to 20 characters – a web link in your tweet can expand your story.
  • Audio Boo – Record a message or an interview and add photos and links. People can listen to an interview while looking at photos and reading a little background information.
  • Hootsuite – links all your social media sites and can schedule times to post things, so you can co-ordinate a media campaign in advance, before it’s launch and prepare tweets etc for times people are most likely to look at them.
  • Blogging – opinion pieces, behind the scenes, what’s happening. They give more information than Facebook or Twitter. Lots of tips about blogging can be found on these links: basic blogging and blogging resources.
  • Blog a maximum of 500 words – you want the blog on one page. People can comment on blogs. Ask questions to create interaction.
  • Update blogs about once a week. Blogs are archived and you can tag words to link to other blogs and websites. All the blue words in this article/blog, and throughout B Sharp’s Resources website, are tagged to take you to more information if you click on them.
  • Find blogs with Google blog search.
  • You can use Google alert to find out what’s being said about you – keeping you aware of how your brand is doing.
  • You can shorten web addresses using services such as Bitly also monitors how many people use the link, so you can measure how effective your campaign is.

Other useful guides are:

A Guide to Twitter


Tumblr guide

Creating a Fanpage on Facebook

Blog writing tips

8 Top Tips for Writing Excellent Blog Posts

When publicising an event/campaign/service, try to use at least 10 ways to tell your story (or ‘amplify’ your story) e.g. a mix of press releases, posters, facebook, Twitter, Audio Boo, YouTube, blogs with e.g. Tumblr, e-mail, mobile texts, word of mouth, newsletters, partnership networks, merchandising with a message (T-shirts/mugs/pens etc), sandwich/blackboards, publicity stunts.

Quick Response Codes

If you have a website, always have its address on any publicity material. On posters and adverts, use QR (Quick Response) bar codes for smart phones to link people immediately to your website and/or social network sites. This example takes you to B Sharp’s main website:

B Sharp website QR code

B Sharp website QR code

There are many free QR generators to choose from. Your website has the fullest capacity to tell your story, keep people updated and be a point of contact. Regularly review your website and keep it up to date.

Creating Content

Creating good content in the various media you use is important. It should be relevant to the people you are targeting. What is it you are offering that they want? What are they going to get out of it? Concentrate on the product/service/event you are offering and not yourself and how good you or your organisation is. Fun, quirky and memorable content will motivate  people to share and help spread your message and brand. Think about ways your customers and others can help promote your project and encourage this.

A comprehensive guide to creating content can be found in the document ‘The Advanced Guide To Content Marketing‘ by Quicksprout.

Other advice:

  • A content strategy should focus on existing customers as well as prospects. Content marketing is a great tool to create brand affinity but can also be powerful in building a new audience of potential customers.
  • An amplification strategy should be a key tactic in a content strategy. Once the content is created, search and social networks can be used to distribute, but you should also make sure to distribute it out to others who may not know it exists. Intent is not created in a search box.
  • Invest in the appropriate resources to meet your objectives.
  • Stay honest and true to the brand

Anything you give away can be used to capture data about your customers e.g. by asking for contact details as a condition of the gift, so you can reach them in future campaigns.

You can build data bases of customers using social networks. If you are a musician selling your music, you could offer a reward such as a free music download on e.g on Soundcloud if people join your Facebook page. They are unlikely to leave it, and later on you can promote tracks you are selling, publicise gigs and other news to your new facebook fans.

If you were promoting a band, why not try to get trend setters or ‘influencers’ on board – journalists, bloggers etc who are recognized influencers? Send samples of music, invites to gigs etc. If they start to relay your messages there is less pressure on just you to get your message out, and it’s less likely you’ll be seen as a nuisance constantly broadcasting your own agenda and business.

How to become an online influencer is a useful blog with 10 handy tips.

To find the list and links to all B Sharp’s posts about event and project planning, go here: Ideas into Action

Links to other music resources, compiled by B Sharp, can be found here. Particularly relevant to publicity is the page Links for Music Promotion, Marketing & Getting Heard.