Resource Links for Event Promotion

The following links and advice will help you promote an event you are organising. Publicity for a ‘one off’ gig uses different strategies to the long-term promotion of your music as an artist.

Advice about a long-term publicity campaign to promote your music and yourself as an artist can be found on B Sharp’s Links for Music Promotion, Marketing & Getting Heard


B Sharp has written a publicity guide for promoting gigs, as part of its free online short course on event/project planning. It covers strategies to co-ordinate a multi-media campaign using press, social media, posters and how to create content that will connect with your audience etc. The guide will help you use the links below to tell your story.

Promote a Gig advice by , Guide.

Watch the 2nd video (under 5 minutes) at the bottom of the page in this link, of Harvey Goldsmith, one of the UK’s iconic event promoters, giving great advice on the most important parts of event promotion. Excellent music business advice! It’s not all about publicity, it’s about problem solving and communication between a team to create the best possible experience for the audience and performers.

JamMob has useful blogs about music marketing. It has various categories such as concert promotion, social media, radio, mobile marketing, publishing and more.

The Youth Media Agency is the National home for UK Youth Media: raising the profile of, and supporting over 300 exciting media platforms. They deliver campaign and media training, working with 16-25 year olds.


Sending in a story of around 300 words to your local press will often get you free editorial coverage. Many more people read their local newspaper than national ones, so it is a good way to reach a potential audience who are near your gig venue. The first paragraph should use the 5 Ws rule – who, what, when, why, where. More advice about when and what to put in a press release can be found in B Sharp’s publicity guide. In addition, good advice about writing press releases has been written by Ideas Tap  and can be seen here: How to write a press release. They have also blogged Five common press release mistakes.

A really good contemporary piece of advice about press releases has been written by . It makes full use of links to social media, images and story telling. She says, “The content and structure of press releases have a far greater influence on the visibility of the message, and as competition for attention increases, the formula for a successful press release is changing. Here are some ways to freshen the news releases your organization publishes, and get more results for your campaigns.”


Having a website as a promoter, or an organisation running events is an important way to keep people aware what you are doing. Your website is the place where you can tell your story in its fullest form, using text, video, audio, photos and has the ability to be designed and navigated to attract and lead viewers to what you want to say. It is important to keep it up to date. All other campaign tools can direct people to your website so you can tell your story in full. You can create QR codes for print material so that smart phones can be directed to your website on the spot, from wherever they see your poster, newspaper advert etc.


Great advice on how to use social media to promote events/organisations/projects by SoundDelivery. It explains the pros and cons of various social media sites, etiquette, and how to tell your story and interact with your audience. Some sites help you track how effective your posts are so that you can evaluate what works and prioritise your tools and time.

Facebook. Social media site to share information with friends/fans. It is an important tool to let potential customers know about what you are doing. You can create an event page and invite friends who can then invite their friends. It can be interactive and updated as news develops about your event. Facebook tools:

Twitter. Social media site for short blogs of up to 140 characters. Useful to link your more detailed story on another site.  For concise advice, see this infographic on how to create the perfect Tweet.

YouTube. Video sharing. The second biggest search engine (after Google), so a very important tool to tell your story. If you are promoting a small event, you may not have the resources or time to make a promotional video. However, one or more of your artists may have uploaded a video of their work and you can link your publicity to this. Videos are easier and more accessible for viewers than text. To make a video, see

Vimeo Same principle as YouTube. Video sharing – Upload, share, connect on your TV and phone, sell your work, promote your event.

Soundcloud. Link your event campaign to any uploads by your performers on Soundcloud. It is an online audio distribution platform which allows collaboration, promotion and distribution of audio recordings. SoundCloud enables anyone to upload, record, promote and share their originally created sounds across the internet, in a simple, accessible and feature-rich way. As an artist, it’s a good way to get feedback on music you are producing/remixing. Twitter: @SoundCloud

Mixcloud‘s mission is to deliver great radio, for everyone. They describe themselves as “Re-thinking radio, joining the dots between traditional shows, Podcasts and DJ mixes. Still curious? Check our FAQTeam page. Upload your own music, interview your band etc to make a small radio show.” You could make a short audio piece about you event and direct people to it e.g. through Facebook and Twitter.

Audioboo allows people to record and upload audio that can then be shared via other social networks. Audio can be recorded and uploaded straight from your phone or computer, allowing you to become a “social reporter” at events – where a group of people interactively and jointly contribute to some form of reporting, in text, photos, images or video. You could make a short audio piece about you event and direct people to it through Facebook and Twitter. An example of Audioboo at work is Zoe Ivory from the Big Lottery talking about the importance of blogging. Twitter: @theboobot

Blogging – opinion pieces, behind the scenes, what’s happening. They give more information than Facebook or Twitter. You could blog about the artists in your event, why you are putting the gig on, funny things that have happened when organising it etc. Lots of tips about blogging can be found on these links: basic blogging and blogging resources.  How to become an online ‘influencer’ Blog with 10 tips on how to become an influencer, as a ‘taste maker’ and opinion former.

Linkedin is a network for professionals to interact, get advice and support and make connections and endorsements. Useful for promoters, musicians and the music industry. Check out the range of groups with mutual interests e.g. Event Peeps: For Live Event Industry Professionals. The groups have lots of discussions and you can ask questions and receive advice from experienced peers.

MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. There is MailChimp for Music.

Storify users curate what people post on social media and turn them into stories. Create your own stories about what you do, your music etc.
Addthis. Merge tag tools for sharing – allows readers to share your music/story/campaign with their friends by connecting your posts to other sites. Add ‘follow’ and ‘share’ buttons to your social media sites.

Hootsuite is a tool that allows you to manage all of your social media accounts in one place. Control all of your accounts on the move with the mobile version. You can set up times for posts to be released, so that a social media campaign can be coordinated to ‘amplify’ your story at times most likely to be read. Twitter: @hootsuite or @HootSuite_Help

GigaTools manages your gig promotion publicity across several social media sites. Designed for artists, DJs, bands, labels and agents to manage, promote and share their upcoming gigs online. A little like Hootsuite.

ReverbNation – Similar to Hootsuite but designed just for music. It can update all of your online profiles with new information from one central location and track stats from all of your social media sites. Reverb Nation also gives you multiple ways to sell your music, from linking to your offsite shop on your Reverb Nation profile with a free membership to having your music on iTunes and Amazon in exchange for a nominal membership fee.

Digital toolkit – websites for modern musicians seeking to promote and distribute their music, or for music entrepreneurs looking to develop their businesses.


Lemon Rock. A site that automatically finds your location (it asks for your permission) and then gives a local gig guide. Register your gig.

South West Music Services This is your portal to concerts, gigs and other music related events in the South West of England. If you would like a reciprocal link please get in touch. Bands, Jazz, classical and more. Register your gig.

Gig Guide provide information on Gigs, Live Music Venues, Wedding and Function Bands, Music Festivals and a host of other music related businesses in the UK. Register your gig.

Music Glue has event listings and offers services to support gigging artists. Register your gig.

Vocalist Gig Guide Add Your Gigs FREE to our online Gig Guide.  Amateur to Professional Solo & Duo Singers, Vocalists, Musicians, Songwriters, Venues, Pubs, Clubs, Covers & Original Acts.


You may want technical expertise or other resources for your event, whether it’s at home or you are taking a show on tour. To find what you need, you could use Showcase, the International music directory. Find contact details for a vast range of specialist suppliers to the music industry – concert services, venues, equipment, recording studios, music business services, media, musical equipment and musical equipment hire.

Links to Organisations Supporting Young People’s Music Education

Here are some links to organisations that support the musical education of young people. More organisations and resources, lesson blogs etc can be found in B Sharp’s Links to Music Training and Colleges.

A complete B Sharp music resource menu can be found in  Links to Progress your Music Interests and Journey.

If you know of more organisations and resources, please reply below giving a link to them.

Links to Organisations Supporting Young People’s Music Education

Related: B Sharp resource page with Links to Music Training and Colleges and Links to Funding Support for Individual Musicians and Music Entrepreneurs.

The Music Education Code of Practice for Music Practioners is useful to follow. It was originally developed by MusicLeader and Sound Sense.

Working with Children and Young People in Challenging Circumstances through music is a briefing paper by Sound Connections with research to identify the key skills and qualities needed to be a music leader working with children and young people in challenging circumstances (CCC). It also explores pathways into the sector and the key challenges music leaders face when establishing a career.

General Resources:

Music Education Works Resources explaining the benefits of music education.

Links to National Music Education Organisations listed on the Music Education UK website.

The Youth Music charity’s list of useful links for information, ideas and guidance.

Keeping Children Safe in Music Created in 2010 by the Musicians Union, the NSPCC, ABRSM and Youth Music, but still very relevant today, this short video series offers guidance to music practitioners on a range of child protection issues.

BBC Learning Zone and Music Mark These films aim to provide informative and engaging music education tools to support children and young people’s music education in both Primary and Secondary schools – and in reality they provide practical and highly useful insights for all (inside and outside the classroom).

Blast BBC website encouraging young people to get involved in the arts and providing opportunities, information and guidance.

BBC’s list of music organisations and resources that help young musicians, with links.

BBC’s Beginners tips for playing loads of different instruments and singing.

BBC and Music Mark music education videos These films aim to provide informative and engaging music education tools to support children and young people’s music education in both Primary and Secondary schools – and in reality they provide practical and highly useful insights for all (inside and outside the classroom).

A very good document with advice about what instrument might suit you, what to think about when buying instruments, where to get them, help with learning, looking after your voice and instruments etc. Also lots of links to online music magazines for different genres – roots, D’n’B, rock, jazz, world, classical etc.

Music in schools: promoting good practice – Ofsted guidance for teachers, headteachers, and music hub leaders when observing musical teaching and learning.

Parents Guide To Music Education is a free download by Rhinegold Publishing. Over 700 schools listed by region, youth orchestras, choirs, early years and much more.

Musical Makers Lots of useful links to resources for Music Educators, musicians and music lovers.

Music Education Madness Various resources, with a good links section.

World News on Music Education Articles from around the world about music education, collated by the International Music Council, founded by UNESCO.

Hot Tickets For Schools is a ‘one stop resource for teachers looking to plan a school trip to must-see events and attractions’. The website has a directory for music performances.

Tips on Sharing Good Practice – a Youth Music blog with a download of 20 questions to ask yourself about what you are doing, and tips on how to present what you say so that you can share your successes and challenges with others and tell your story well.

Organisations In South West England

B Sharp. Lyme Regis based charity for young people to sing and play music together, progress their skills and have fun doing it. Facebook page for quick news and interaction. Twitter: @bsharplyme

Dorset Music Service for young people is committed to providing all kinds of instrument playing and musical opportunities at the highest practicable level, to as many young people in the county as possible.

Arts Education Partnerships South West. The Arts Education Partnerships support artists, teachers and governors so that more children and young people have a chance to experience and participate in the arts. The South West has a network of 10 arts education partnerships. The nearest to Lyme Regis are DepARTure (covers Dorset), DAISI (Devon and Torbay), SPAEDA (Somerset) and Wave (Bournemouth and Poole).

South West Music School are a music charity working with talented young instrumentalists, singers and composers aged 8 -18 yrs in the South West. Due to the geographical nature of the South West SWMS are not building based but are a ‘virtual’ school working with young people on an individual basis in their local area.

SoundStorm is the award-winning Music Education Development Agency for the Bournemouth and Poole conurbation.

Bristol’s Remix provide an extensive programme of activities for young people ranging from 4 to 19 yr olds of all abilities. Develop your skills in songwriting, production, singing, MCing, DJing, instruments, arrangement, performance and much more! – See more.

Bristol Music Education Partnership formed in January 2011 to join up the many educators across the sector in the city and surrounding regions so that, together, they can improve learning for musicians of all levels, ages and backgrounds.

Plymouth Music Zone is an award-winning music charity that believes passionately in the power of music to reach out & help transform the lives of some of the most vulnerable children, young people & adults across Plymouth and beyond…

Portland Rocks Young people’s music organisation based in Portland.

Poole Society for Young Musicians, not-for profit organisation. Performance opportunities for young local mainly classical musicians and students of music. @BroadstoneMusic

Open College Network South West Region Access to Higher Education courses are designed to equip students who have few or no qualifications with the skills required to succeed when studying in Higher Education. For providers of Access Courses to Higher Education in the South West see map. OCNSWR is a national Awarding Organisation, set up and operating as a social enterprise, and regulated by Ofqual to submit and offer new national qualifications in the Qualification and Credit Framework (QCF) that may attract public funding.

RELAYS Regional Educational Legacy for Arts and Youth Sport has been working with young people in the community, in schools, in colleges and in universities to inspire them through the delivery of events in arts and sport. Formed to create a positive legacy beyond the 2012 Olympic and Paralympic Games. A good friend of B Sharp, with several invites to participate in their events.


Youth Music is the leading UK charity using music to transform the lives of disadvantaged children & young people. They have been fantastic supporters of B Sharp since 2008. Twitter: @youthmusic

Youth Music Network Resource website of the Youth Music charity. It has lots of blogs, resources and funding information for organisations wanting to involve young people with group music making. Find something happening near you. Twitter: @YouthMusicNet

Youth Music’s Quality Framework – a guide to music making with children and young people that helps give the best music and personal outcomes.  It comprises 23 criteria that evidence collected by Youth Music suggests is desirable for a high quality music-making session.

7 national music organisations for young people, co-funded by Arts Council England and the Department of Education:

Youth Music Theatre UK
National Youth Orchestra of Great Britain
South Asian Music Youth Orchestra (SAMYO)
National Youth Choirs of Great Britain
Music for Youth
National Youth Brass Band of Great Britain
National Youth Jazz Collective 

Generator is the Uk’s leading Music Development Agency. It currently produces robust programmes in the areas of music business development in a regional context, musician support (including the development of commercial viability of artists). Live music (most significantly in supporting promoters) and in supporting and representing the music development sector.

Rhinegold Publishing Ltd, the company that creates and publishes the definitive music and performing arts directories and guides including:

Rhinegold Education is the UK’s leading provider of Secondary music education resources, supporting the Edexcel, AQA and OCR specifications across GCSE and A Level Music and Music Technology, with a complete range of study guides, listening tests and revision guides for each board. They also have published digital editions of some of the books.

Schooble is a new music education network site for teachers, organisations and students/school children. After registering, users can create a personal profile, add other users as friends, and exchange messages.  Additionally, users may join common-interest user groups and associate themselves via a connection with organisations such as Schools and Music Hubs. Users can set up classes within schools, show audio and video work and  upload and share resource files. Run by Paritor, a music education software company.Twitter: @ParitorSchooble

Music Education Expo The UK’s largest exhibition and professional development conference for anyone who teaches music – with workshops, seminars and organisations stands. The third instalment of the annual conference takes place 12-13 March 2015 at  Barbican Centre Exhibition Hall 2 in London.

Music Education Council exists to bring together and provide a forum for member organisations to debate issues affecting music education and to make representation and promote appropriate action at local, national and international level. It draws its membership from across the entire music education and music industry sectors. 

The English National Youth Arts Network (ENYAN) is a networking body for all those using the arts in their work with young people in informal educational settings, including work with young people at risk. It is run by national youth arts development agency Artswork to provide a unique set of services to those using the arts in their work with children and young people – the Youth Arts sector.

Sound Connections develop, support and empower individuals and organisations to deliver high quality music making to children and young people across London. Lots of useful resources.

Music for Youth is a national music education charity providing free access to performance and audience opportunities for young musicians across the UK through its annual season of festivals and concerts.

Voices Foundation is a national music education charity working closely with the Government, Local Authorities and Schools to deliver sustainable solutions to teaching music at primary level. Various resources, activities and services.

In Harmony is a social and music education programme inspired by Venezuela’s El Sistema, adapted to an English context. In Harmony uses music to bring positive change to the lives of children in disadvantaged areas of England, delivering benefits across the wider community.

National Association of Youth Orchestras Comprehensive information on youth orchestras and chamber groups across the country.

The UK Association of Music Educators, known as Music Mark, is the new charitable, independent organisation (built on the foundations of the Federation of Music Services and the National Association of Music Educators) which represents and supports 99% of all Music Services and over 12,000 instrumental and classroom music teachers, music tutors, assistants plus consultants, advisers, inspectors and lecturers in Initial Teacher Education. Good links resource. Twitter: @musicmarkuk

National Association of Music Educators (NAfME) based in the USA, has lots of blogs, resources and lessons, useful everywhere. They have a very active LinkedIn group.

Music Educator’s Group has discussions and resources posted on LinkedIn.

National Music Council exists to promote the interests of the music industry as a whole. Membership is drawn from all areas of the music business and is open to all organisations with an interest in music and its development in the UK: professional, voluntary and amateur; subsidised and commercial; creative and educational.

The Association of Teachers of Singing promotes a wider understanding of all aspects of the teaching of singing. We create opportunities which bring together teachers from all over the world. All AOTOS activities and services are open to members specialising in teaching any expression of song: from classical, through music theatre and folk, to jazz, rock and gospel, either privately or in school, college or conservatoire.

Schools Music Association is recognised as a national voice for music in education. They provide an essential network for music teachers, which serves as a vital link between those working with young people and the policy makers at local, regional and national level. Useful links page.

The Department of Education‘s vision is for a highly educated society in which opportunity is more equal for children and young people no matter what their background or family circumstances.

The Department for Culture, Media & Sport (DCMS) aims to help make Britain the world’s most creative and exciting place to live, visit and do business.

Creative-Employment is an information and funding website to support arts organisations take on unemployed young people between 16-24 in creative apprenticeships, internships and traineeships, with a £15 million fund to do so.

The Educational Recording Agency operates a Licensing Scheme for educational use of copyright material and is one of a range of collecting societies which help copyright owners and performers derive an income from the licensed use of their literary, dramatic, musical and artistic works.

Foundations for Excellence is the home for information, guidance and sign-posting in the area of health and wellbeing for young musicians and dancers. Based in Exeter.

Youth Television is a youth-led online TV Channel and a production company powered by young people aged 13 to 25 years old supported by professionals from the media industry. YTV curates and showcases media produced by young people from across UK and develops high quality video content for arts organisations, charities and broadcasters. It has a music section.

Teaching Music Where inspiring teachers and practitioners share great ideas. FREE for all music educators and policy makers. Twitter: @teachingmusic

International Society for Music Education (ISME) is a worldwide organisation that seeks to celebrate the diverse ways that people engage with, and develop in and through, music. Founded in 1953, ISME represents an international, interdisciplinary, intercultural network of professionals who strive to understand and promote music learning across the lifespan. “We share a commitment to culture, education, conservation and the durable development of our cultural heritage, and to evidence-based policy and practice.”

International Music Education Research Centre (iMerc) Based in the Department of Arts & Humanities of the Institute of Education, University of London, iMerc is a place where researchers in music education, professionals in related fields, as well as undergraduate students and enthusiasts, can get together in a virtual exchange of information and knowledge in the field of Music Education, Music Psychology, Special Needs Education and Music, Early Childhood and Musical Development, Philosophy of Music Education, Music Technology Education, Musical Performance, Music Curriculum, Sociology of Music and Music Education and Choral Music Education.

European Music School Union is the European umbrella organisation of national music school associations in Europe.

Youth In Action The Youth in Action programme funds and supports European projects for young people aged between 13-30 years old. The European Commission finances the programme. Music projects and international exchanges can use the Erasmus+ funding programme.

Urban Development – music-making and creative activities for young people living in urban environments throughout the UK. Includes the London based ‘Dare to Dream’ project to explore street art and music with an emphasis on experimentation and creativity in all aspects of modern music-making and presentation with the aim of developing distinctive, commercially viable music product.

Musical Futures is a movement to reshape music education driven by teachers for teachers. Their website is for learning, creating and sharing music, asking questions, publishing your work and sharing ideas with other students, teachers and musicians. At its heart is a set of pedagogies that bring non-formal teaching and informal learning approaches into more formal contexts, in an attempt to provide engaging, sustainable and relevant music making activities for all young people. Twitter: @musicalfutures

The British Kodály Academy is a registered charity working to promote the advancement of British music education, following the teachings of the composer and educator Zoltán Kodály.

dv Music Village Major supplier of musical equipment and instruments to schools and educational establishments. Separate site for retailing to the public.

A&C Black Music Music department of A&C Black, publishers since 1807. Specialise in books for music teachers, learners, schools and nurseries. Twitter: @ACBlack_Music

Educational Musicals publish children’s musicals, pantomimes, assembly pieces aimed at KS2 and KS3 pupils. Twitter: @EdMusicals

The Bubbles Music resource files each contain an introductory section, designed to demystify music with easy-to-understand vocabulary and clear layout. There is also a Warm-Up games section, as well as additional cross-curricular theme links to help teachers develop a repertoire of general skills and ideas for music which can be applied in other contexts. From early years to Upper Key Stage 2. Twitter: @BubblesEd

Early Arts is an award-winning national network for people working creatively with children and families in the arts, cultural and early years sectors. They host The Early Years Strategic Roundtable – a national alliance of organisations supporting creative experiences in the expressive arts for children in their early years. Early Arts website has a huge collection of research reports, case studies and practice-sharing resources for arts in the Early Years. Twitter: @earlyartsuk

Musiko Musika Bringing world music into education. Twitter @MusikoMusika

Roo Records Music specialise in fun and educational sheet music for students of all ages and ability levels. Music for school orchestras, groups and soloists. Twitter: @roorecordsmusic

Pop 4 Schools is a learning resource using the pop music industry as a way to teach key curriculum subjects. Key Stages 1, 2 & 3. Twitter: @pop4schools

SAMYO is the National Youth Orchestra for Indian Music. As the only youth orchestra in Britain to combine North and South Indian music traditions with Western influences and orchestral elements, it is leading the way for the next generation of Indian musicians in the UK while creating new avenues for future collaborative work.

Jessie’s Fund A small charity helping children with additional and complex needs through the use of music. The majority of their larger grants to organisations tend to be between £2,000 and £7,000. Grants to individuals are usually no more than £500, with a priority to help children with more complex needs or life-limiting conditions. Twitter: @JessiesFund

British Association for Performing Arts Medicine: Free medical assessments plus health care info for full/part-time pro & student performing artists & crew. Twitter: @ukbapam

Access to Music is a leading designer and provider of popular music education, training and consultancy. It provides vocationally related services inspired by direct involvement in the music industry.

Drake Music breaks down disabling barriers to music through innovative approaches to teaching, learning and making music. They are pioneers for disabled peoples’ use of technology to nurture creativity and explore music. Their vision is a world where disabled people have the same range of opportunities as non-disabled people, and a culture of integrated music-making, where disabled and non-disabled musicians work together as equals. Useful blogs.

Arts Award Aims to support young people who want to deepen their engagement with the arts, build creative and leadership skills, and achieve a national qualification.

Music for Starters Sells musical instruments, puppets, books, CDs and props for music making in early years and primary settings. Also one day courses aimed at teachers, musicians and early years practitioners suitable for anyone working from birth to first years at school.

Live Music Now gives young musicians paid performance work and support at the start of their careers. It also brings live music to a wide variety of settings: schools for children with special needs, centres for adults with physical and learning disabilities, homes for older people, young offenders institutions, prisons, hospitals and hospices.

Music Education Council. MEC is the umbrella body for all UK organisations connected with music education and draws its membership from across the entire music education and music industry sectors.

Music Teacher Magazine The monthly trade magazine for music teachers. Bringing you news, teaching ideas, resources, reviews and human interest from across the business. Twitter: @MusicTeacherMag

Music Education Blogs. This list comes from a LinkedIn discussion from the National Association for Music Education group, called “What do you think are the best music education blogs?” The blogs recommended are:;;; provides good discussion and insight into a wide variety of music technology and its uses in the classroom; explores issues of music practice and performance, creativity, collaboration, entrepreneurship, career development, technology, wellness, and various facets of living a musician’s life; For classical guitar, google “Delcamp Index”;  for Early Childhood music, the PreK and K Sharing Blog at

The European Guitar Teachers Association aims to improve the standard of guitar teaching, to raise the status of the instrument within the musical mainstream and to widen interest in guitar playing.

Disclosure and Barring Service A vetting service for people currently working and applying to work with children and vulnerable adults. Previously the Criminal Records Bureau (CRB) checking service.

Currently 147 Local Education Authority Music Services are members of the Federation of Music Services (FMS) representing over 500,000 pupils and 10,000 teachers.

Links to numerous music organisations and associations related to music education. Music Education UK combines a lively and informed online news service, making full use of social media, with a printed magazine.

Archived articles related to community music, music education and music work by Anita Holford in her blog site ‘Inspired by Music‘.