Teamwork is an essential part of your project. It is unlikely that you will have all the skills to achieve your aims and objectives on your own. Depending on the project, several people may be needed at the same time – at a gig you may need staff for stewards, bar, box office, musicians/DJ/VJs, sound/lighting engineer etc all at the same time. As a leader, you will need to bring in people to support you and they will need organising.
Watch the video (under 5 minutes) at the bottom of the page in this link, of Harvey Goldsmith, one of the UK’s iconic event promoters, giving great advice on the most important parts of event promotion. Excellent music business advice! It’s about problem solving and communication between a team.
People that support you will need to know what you want them to do and when to do it. You will need to feel confident they can do what they say they will do (do they have the right skills/ experience/ enthusiasm/ time?). It may be helpful to write down an agreement of what and when they will do something, especially if you are paying them to do it.
In an Ideas Tap blog how to manage creative people, Live Art Development Agency Company Manager and freelance producer Aaron Wright says, “Involve people in the planning/delivery process and make them know their opinion is valued. Just because you’re leading the project doesn’t mean you’re always right. Sometimes others will come up with new and better ways of doing things. Don’t dismiss these offhand.”
Leadership is about attitude and approach. You don’t have to be qualified or experienced to be a good leader. You need confidence and belief in yourself. Lack of confidence is the biggest barrier to making things happen. We have written more about being a leader here.
Other good blogs about team leadership and management:
Good communication between the organising team is key to the success of a project/event. Dorset Community Action says, “Keeping people in the loop will make them feel engaged, valued and respected, and so effort should be made to provide regular updates, not just regarding the project but relevant external developments too.” So many things go wrong when you think someone has done something and they haven’t, especially if it is a critical action. If you are managing the team and there are tasks other people are doing, make sure they know the deadline dates (your SMART objectives). They should check in with the team leader to say they have done it or warn the leader there may be a problem/delay. If they don’t, the leader should check back with them to make sure it’s done and help solve any problems causing a delay.
As part of the resources you’ll need, make sure you have the means to communicate with everyone you need to at the appropriate speed. The quicker you need a response, the quicker and more direct the tools need to be – letter, email, phone or e.g. stewards may need radio with earpieces at a large gig.
If you have arranged something weeks beforehand, remind people and check all is OK a few days before they are supposed to do something – e.g. turn up and play at your gig!
Communicating and keeping an eye on the action timetable is so important!
Write your plan down – in words e.g. ‘to do’ lists, as a Gantt chart or as a tree. Tick off the things you’ve done. It will give you confidence knowing you’ve thought of everything and can manage to do it all. It’s also a back up – if you fell ill and couldn’t carry on, someone else will have to complete the tasks and will need to know what to do.
To find the list and links to all B Sharp’s posts about event and project planning, go here: Ideas into Action
Links to other music resources, compiled by B Sharp, can be found here. Especially relevant, if you want to develop project planning and management skills is Links To Youth Enterprise And Music Business.