Aims and Objectives


Aims are what you want to achieve and the purpose of your project.

Establishing your aims is the starting point of making your idea a reality. Everything else you do should be based around achieving your aims. Different events will have different aims. Some examples here are taken from Woodroffe School’s Aims and Objectives of Events info and worksheet

  • Events that are staged as celebrations aim to provide pleasure for the people attending.
  • Fund raising events aim to raise as much money as possible.
  • The aim of most sporting events is to provide spectators with an enjoyable sporting spectacle.

Keep referring back to your aims when you make your project happen. As you develop your project, you may start thinking of more and more things you want to do. If you check these ideas back to your aims, you can see if you are straying away from the purpose of what you are doing. Getting side tracked can dilute your energy and undermine the project’s success. Stay focused on your purpose.

B Sharp’s main aims are to

  • Offer young people in the Lyme Regis catchment area the opportunity to enjoy high quality arts and music activities.
  • Develop young people’s confidence and skills.


Your objectives are the results of practical things you do to achieve your aims.

E.g. if you want to celebrate a birthday (your aim) you could gather 20 friends together (one objective), have a party for 40 people with music on the Saturday nearest the birthday (another objective), or go out for a meal on the evening of the birthday with 10 friends (an alternative objective).

The objectives of an event are its goals – outcomes or targets that help to achieve its aims. Choosing the right objectives will help event organisers meet their aims.

One way of setting objectives is to follow SMART:

  • Specific – the objective should specify what you want to achieve and be focused upon the aims of the event
  • Measurable – you should be able to measure whether you are meeting the objectives or not
  • Achievable – the objective set must be achievable and attainable given the resource budget for the event
  • Realistic – the objective must be realistic given the resources used
  • Time – sufficient time should be allocated to achieve the objectives, in a timely manner

The objectives of an event vary depending on the nature of the event and what you hope to achieve.


The Woodroffe School uses the following example to show some SMART objectives: If you were organising an evening with the aim of helping local businesses learn from each other, some examples of SMART objectives might be

  • To have a suitable venue booked by 25th September
  • To have secured (by 15th October) three speakers from local companies to talk about their experiences of business planning
  • To publicise the evening, produce a programme and sell 100 tickets by 25th October

The Woodroffe School has produced a useful summary sheet on Event Planning. See event planning tips


Your mission is a short list of the key practical things you will do to achieve your aims but haven’t had SMART targets rigorously applied e.g.

B Sharp’s Mission:

  • To provide quality music activity for young people aged 11-25 years
  • To encourage young people to participate in music
  • To initiate and deliver music activity
  • To introduce young people to a broad spectrum of creative and hands on experience
  • To provide training support so that every young person has a chance to discover and make the most of their potential.

Mission Statement

A mission statement should be a short summary of your mission and what you do.

B Sharp’s mission statement is:

B Sharp works with young people for young people to improve their lives through music and art.

Your mission and mission statement are useful for marketing, branding and telling your story. They can be adapted to suit the media tool you use. A quick sound bite next to the logo on a B Sharp letterhead could be ‘Improving young people’s lives through music’.


As you start to think about the practicalities of how you’ll put your ideas into action, you’ll probably refine your vision of how it will turn out.

Initially, B Sharp had a very broad vision of organising different types of creative activities for young people to enjoy and take part in. After testing various art genres and finding music to be the most popular, B Sharp has refined its vision:

“That all children and young people living in Lyme Regis and its surrounding areas have heard of B Sharp and know that there is somewhere safe and supportive that they can go to create and play music with other young people, to learn new skills and to make friends.”

When you’ve listed your aims and objectives, you need to think about the actions you should do to make them happen and when to do them. Advice on this can be found in Actions and Timetabling.

To find the content links to all B Sharp’s posts about event and project planning, go here: Ideas into Action

Links to other music resources, compiled by B Sharp, can be found here.


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